When rallying armies to fight for you, it’s important to have a powerful, recognizable emblem to inspire and unite your citizens. Leaders across the land are competing for the power of the Iron Throne, or the right to be the overarching ruler of the seven kingdoms. If you’re a Game of Thrones newbie, here are the basics: The fictional continent of Westeros is divided into seven kingdoms, each ruled by a noble house.
Also, you should probably drop everything you’re doing and go finish it now. Spoiler Alert: If you aren’t caught up with Season 6, read this at your own risk. Here are five ways to build a brand as epic as Game of Thrones. For this post, we thought it’d be fun to explore how the show aces the tenets of good branding. From eagerly awaiting the next piece of content, to an emotionally-invested, die-hard fan base, GoT represents the holy grail of brand loyalty. I then had this realization: Game of Thrones produces a super-fandom that many brands aspire to cultivate. And in the process of doing so, I’ve started to think about why this show has so brilliantly captured (pretty much) the entire world. As season six has come to a close, I’ve been longingly searching for ways to fill the GoT gap in my heart. My name is Katerina, and I’m obsessed with Game of Thrones.
